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Beta ES

Brand

Brand kit

The Talaya brand, how it's built and how to use it. Everything here can be downloaded.

The idea

A watchtower that looks out with you.

Talaya comes from atalaya: the watchtowers that for centuries scanned the horizon along the Mediterranean coast and warned with light of what was coming. That's what it does: it looks out with you, thinks ahead and lets you know.

The mark is a ring, both the lens and the horizon, with the beacon on top and the trail of what it has just swept. In the app it's alive: it breathes on standby, trembles with your voice while listening and sends out ripples while speaking.

The product and the assistant have two names. The app is called Talaya. The assistant is called whatever each person likes, and Talaya by default.

A stone watchtower on a Mediterranean cliff at dusk, with an amber light at the top and a band of ember light on the horizon.

The mark

Ring, beacon and trail.

It lives on the night. For coloured or light backgrounds there are single-ink versions.

Talaya mark in colour on a night background
Mark · colourSVG
Talaya logo: the mark and the name in spaced capitals
Logo · colourSVG
Talaya mark in light ink on a warm background
Mark · inkSVG
Talaya logo in light ink
Logo · inkSVG
Talaya mark in night colour on a light background
Mark · nightSVG
Talaya logo in night colour on a light background
Logo · nightSVG
Construction drawing of the mark with its guides: the ring, the centre, the beacon at the top right and the arc of the trail

Construction

Exact measurements.

Everything derives from the side of the square. These are the same proportions the app, the watch and the lock screen draw it with.

  • RingRadius 0.37 of the side. Stroke 0.085. Amber at 28%.
  • Beacon50° above the horizontal, at the top right.
  • Trail140° behind the beacon. It rises from nothing to 55% over the first 79° and reaches full strength at the beacon.
  • Halo2.6 times the stroke, in gold at 55%, fading outwards.
  • Dot0.95 times the stroke, in gold.
  • Clear spaceAt least the margin the square already carries.
  • Minimum size16 px. Below 24 px, prefer the icon.
Talaya app icon: the ring with a fiery trail against the night and a horizon glow Talaya icon, tinted version in greys

The icon

Nightfall, in a square.

The same ring with a fiery trail and the glow of a horizon at dusk. It's drawn in code at 1024 px, with no transparency, plus its dark and tinted versions for iOS.

Icon · PNG 1024 Tinted · PNG 1024

Colour

Night and light.

A warm, almost black background, and the amber of the watchtower as the only brand light. Mint is kept for what's happening right now.

Night#08080AThe background of everything.
Surface#121215Cards and solid surfaces.
Amber#FFA24AThe brand and its actions.
Ember#FF5F3AThe hot end of the fire.
Gold#FFD08AThe glow of the beacon.
Firegold, amber, emberThe brand gradient, and the main button.
Mint#59F2BFOnly what's happening now: live listening. Never decoration.
Ink#F5F1ECMain text, a warm white.
Body#BDB8B0Body text.
Quiet#8B867ESecondary text. The minimum for AA contrast.

Typography

Geist and Geist Mono.

Hierarchy through weight and contrast, not through colour or size. Licensed under the SIL Open Font License 1.1.

Geist · text

Vela por ti.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ?! áéíóú ñ

RegularMediumSemiboldBold

Geist Mono · labels and figures

17:40

LIVE · LISTENING · 120 M · 0123456789

  • Headline30, semibold, tracking -0.6
  • Body16, regular
  • LabelMono 11, capitals, tracking 1.5

The original font files are in the Geist repository. License notice: OFL.txt.

Tagline and voice

Keeping watch. Taking care.

Both lines say both things at once.

English

Looks out for you.

Spanish

Vela por ti.

  • Tone

    Calm, precise, warm. Short sentences.

  • Never

    Nothing childish. No emoji. No long or medium dashes: a full stop, a colon, a comma or brackets instead.

Usage

Like this. Not like this.

On the night, with room to breathe.
In ink, on colour or dark photography.
In night colour, on light backgrounds.
Don't stretch or distort it.
Don't change its colour: the amber is the brand.
No shadows, outlines or effects.
Don't move the beacon: in the still mark it sits at the top right.
Don't put it on backgrounds that swallow it.

Downloads

Everything, in one place.

FileWhat it is
talaya-marca.svgThe mark in colour, for dark backgrounds
talaya-logo.svgMark and name, in colour
talaya-marca-tinta.svgThe mark in a single light ink
talaya-logo-tinta.svgMark and name in light ink
talaya-marca-noche.svgThe mark in night colour, for light backgrounds
talaya-logo-noche.svgMark and name in night colour
talaya-icono.pngThe app icon, 1024 px
talaya-icono-tintado.pngThe tinted icon, 1024 px